Updated: May 11, 2020
More than ever, we are fed up with consumerism and intrusive out-of-context ads.
The COVID-19 crisis has forced the world to slow down and to re-focus, in a difficult economic context for some of us.
But it gives also an opportunity to go back to our 'raison d'être', adapt and embrace digital if not already done.
It may be the time to bring your activity, passion or business to the next level. Are you taking advantage of the digital opportunities, are you creating value for your target customers?
This is the time to revisit your strategy, especially because it is crucial to adapt to the new ways and behaviours.
Every outstanding digital experience we have in our day-to-day life is raising the bar. It becomes the new normal and we expect to get it from all the brands with which we interact.
It is the perfect time to go back to fundamentals, re-assess your marketing positioning and start deploying an appropriate content marketing strategy.