Videos are easier and easier to shoot and edit. Meanwhile, they have become a strong ally for visibility and engagement on social platforms.
To generate interest, short videos grab attention instantly, catering to shrinking attention spans and the fast-paced nature of platforms like TikTok, Instagram Reels, and YouTube Shorts. Their format encourages higher engagement, as users are more likely to watch, like, and share bite-sized content.
The good news is, with just a smartphone and affordable lighting, recording and editing tools, you can create content in minutes. Of course, it still has to be authentic and relevant and you need to plan, but this is the new way to go.
From Linkedin to Instagram and Facebook, algorithms are all video-savvy. Your content will be more visible if you play the game and publish quality short videos.
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